Our purpose
Make room for nature in everyday life. A considered plant, a quieter corner, a more connected way of living.
THE WADULA BRAND SYSTEMROOTED IN NATURE. REFINED BY DESIGN.
WADULABRAND SYSTEM
A LIVING IDENTITY / 2026
Nature, thoughtfully
brought into
modern living.
Plants, landscapes, and thoughtfully considered spaces.
Welcome to the Wadula brand guidelines.
Reference imageryWadula Digital Team
A NOTE ON THIS EDITION
Official guidelines and logo assets are available in Drive. Reference photography and structural previews illustrate the system; application artwork and production specifications remain subject to approval.
02Brand foundation
Nature, considered at every scale.
Our foundation connects every choice we make — from an individual plant to a landscape or a complete living environment.
OUR BRAND ESSENCE
Nature, thoughtfully brought
into modern living.
Our mission
Connect plants, planting, landscaping, and spatial greenery through thoughtful design, making nature feel at home in everyday life.
Our vision
A world where nature is an essential part of how we live, work, and feel at home.
Our promise
A thoughtful choice. A harmonious space. An enduring connection to nature.
THE WADULA ECOSYSTEM
Plants · Plant retail · Planting · Landscaping · Spatial greenery · Plant styling · Lifestyle environments · Curated nature-led experiences
Small moments.
Living connections.
THE WADULA STORY
A plant changes a room. Light falls differently. A quiet corner becomes a place to pause. Wadula begins with these small, meaningful shifts — bringing the living world into the spaces we make our own.
What we value
THE PRINCIPLES BEHIND THE PRACTICECare, in every detail
Consider the plant, the person, and the place it will call home.
Less, but considered
Curate with intention. Give every element a reason to be there.
Living in balance
Let natural beauty and contemporary design sit comfortably together.
OUR POSITIONING
Wadula is a design-led plant, landscape and lifestyle brand that brings nature thoughtfully into modern spaces.
OUR UNIQUE VALUEPlants, landscapes, and lifestyle environments, considered together. From plant retail and planting to spatial greenery, styling, and curated nature-led experiences.
Our personality
RefinedCalmNaturalIntentionalModernWarm
The experience
CuratedHarmoniousEffortlessMeaningfulRefined
01
A curated point of view
02
Plant and space considered together
03
Guidance that feels personal
04
A consistent, refined experience
Purpose, mission, vision, values, story, promise, and differentiators are proposed editorial guidance, pending brand-owner approval.
03Our audience
For people who make room for nature.
A shared appreciation of thoughtful spaces. Different lives, connected by a desire to live a little greener.
Primary audience
The urban naturalist
Urban young professionals
A busy life. A considered home. They look for simple ways to bring calm, personality, and a little nature into their everyday spaces.
Make choosing and caring for plants feel effortless.
Secondary audience
The thoughtful homemaker
Design-conscious homeowners
They see plants as part of a room’s composition and value pieces that feel at home with their interiors.
Connect the right plant with the right space.
Secondary audience
The creative eye
Creative & aesthetic enthusiasts
Drawn to form, texture, and the unexpected. They appreciate a distinctive perspective and honest visual storytelling.
Offer inspiration with a clear point of view.
Secondary audience
The space maker
Boutique businesses & lifestyle spaces
They create welcoming environments for others and want greenery that complements their space and experience.
Balance atmosphere, practicality, and ongoing care.
Audience groups are supplied brand direction. Persona narratives are qualitative guidance, not validated demographic research.
04Market position
Where nature meets a considered life.
We bring a design-led perspective to the plant world, with the whole living experience in view.
CURATED PLANTSTHOUGHTFUL DESIGNEVERYDAY LIVING
Our category
Plant, landscape and lifestyle design. The meeting point of horticulture, spatial greenery, and considered everyday living.
The landscape
Plant retailers, landscape practices, spatial styling studios, and lifestyle brands are relevant comparison categories. A named competitor audit is to be verified.
The opportunity
Proposed strategic direction: connect plant selection, planting, landscaping, spatial styling, and approachable care in one coherent experience.
The gap to validate
A desire for design-led curation and continued support. Customer research and market evidence are to be verified.
“Compete through curation,
care, and a clear point of view.”PROPOSED COMPETITIVE PRINCIPLE
05Voice & messaging
Speak with warmth. Say it simply.
Our voice feels like a thoughtful guide: clear, quietly confident, and always human.
Warm, never familiar
Welcome people in. Be thoughtful and direct without assuming a relationship.
Informed, never intimidating
Share practical knowledge in everyday language. Explain unfamiliar terms.
Refined, never distant
Choose fewer, better words. Let a clear idea do the work.
WRITING PRINCIPLES
- Lead with one useful idea.
- Use concrete, sensory language.
- Invite rather than insist.
- Keep plant-care advice specific and verified.
An invitation
DO / THE WADULA WAY
“Find a little green for your everyday.”
DON’T / AVOID THIS
“HURRY! Transform your life with the BEST plants!”
A product introduction
DO / THE WADULA WAY
“Sculptural leaves. A quiet presence. Meet your next green companion.”
DON’T / AVOID THIS
“Our revolutionary premium plant is a must-have for everyone.”
A care reminder
DO / THE WADULA WAY
“A moment to check in. Feel the soil before you reach for the watering can.”
DON’T / AVOID THIS
“Just water it every day. You can’t go wrong.”
Stories we return to
01Nature at home02A considered space03The ritual of care04Everyday well-being
One voice. Different moments.
Website
Calm, clear, and reassuring. Help people make a considered choice.
Social
Observant, inspiring, and conversational. Share a small, useful moment.
Packaging
Brief and personal. Make the arrival feel thoughtful.
Service
Patient and practical. Acknowledge the question, then offer a next step.
Messaging examples and channel guidance are proposed copy for brand-owner review.
06Logo system
A signature, naturally our own.
A flexible family with a consistent presence. Give it space, preserve its form, and let it speak clearly.
LOGO PREVIEW
PrimaryPreview not installed locally
OFFICIAL FILES AVAILABLE IN DRIVEPrimary
The principal expression of the Wadula identity.
LOGO PREVIEW
HorizontalPreview not installed locally
OFFICIAL FILES AVAILABLE IN DRIVEHorizontal
A wide composition for horizontal placements.
LOGO PREVIEW
SymbolPreview not installed locally
OFFICIAL FILES AVAILABLE IN DRIVESymbol
The compact brand signature for familiar touchpoints.
LOGO PREVIEW
BlackPreview not installed locally
OFFICIAL FILES AVAILABLE IN DRIVEBlack
Official black artwork for monochrome reproduction.
LOGO PREVIEW
WhitePreview not installed locally
OFFICIAL FILES AVAILABLE IN DRIVEWhite
Official white artwork for use on dark backgrounds.
Official logo artwork is available in Drive. These frames reserve space for corresponding local previews; they do not recreate the logo.
Clear space
Give the identity room to breathe. The exact clear-space formula is to be finalized.
Minimum size
Keep the smallest details legible. Digital and print minimum sizes are to be finalized.
Backgrounds
Choose the approved light or dark artwork for clear contrast. Avoid busy photographs behind the logo.
Keep it intact
Never stretch, rotate, redraw, add effects, or recolor the logo outside its approved variants.
01
Do not distort
Keep original proportions.
02
Do not add effects
No outlines, shadows, or textures.
03
Do not recolor
Use the approved color variants.
07Color system
An earthy, expressive palette.
Rooted in green. Balanced by warm neutrals. Brought to life with considered moments of color.
Forest Green
Primary / Brand recognition
RGB 52, 77, 41Botanical Teal
Secondary / Quiet contrast
RGB 38, 108, 100Terracotta
Accent / Emphasis
RGB 201, 67, 50Burnt Orange
Accent / Energy
RGB 232, 106, 36Soft Neutral
Foundation / Space to breathe
RGB 244, 239, 230Charcoal
Neutral / Typography
RGB 37, 39, 33The palette, in conversation.
Drag or scroll to compare. Arrow keys and buttons work too.
A little restraint goes a long way.
RECOMMENDED VISUAL BALANCESoft NeutralForest Green + CharcoalTeal / Terracotta / Orange
Combinations that work
WCAG AA / NORMAL TEXTAa8.19:1
Forest on neutral
Passes AA for normal text
Aa5.37:1
Neutral on teal
Passes AA for normal text
Aa4.69:1
Charcoal on orange
Passes AA for normal text
Digital accessibility
Use a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Color alone must never communicate meaning. Verify each final combination in context.
Print specifications
CMYK: To be verified. Pantone: To be verified. Confirm the profile, substrate, and physical proof with your print partner before production.
08Typography
Structure, with a softer side.
Three complementary voices. A clear foundation, an editorial expression, and precision in the smallest details.
01 / Primary / Structural
Valley Sans
The everyday voice. Headings, body copy, navigation, and the details that hold everything together.
Considered by nature.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@&.,:;—()[]
Licensed font file pending. This specimen uses the isolated Arial fallback.
02 / Secondary / Expressive
Instrument Serif
A softer, editorial note. Use for a story, a statement, or a moment worth pausing for.
Font referenceA little room to grow.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@&.,:;—()[]
Open-source font · SIL Open Font License
03 / Technical / Precise
JetBrains Mono
Order in the details. Color values, specifications, file names, and system information.
Font referenceWADULA / 01 — 2026
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@&.,:;—()[]
Open-source font · SIL Open Font License
BODY / VALLEY SANS ROLE
Make space for something living. A thoughtfully chosen plant brings texture, rhythm, and a quiet connection to the natural world.
EDITORIAL / INSTRUMENT SERIF
“Good things take
a little growing.”
TECHNICAL / JETBRAINS MONO
FOREST GREEN
HEX #344D29
RGB 52, 77, 41
A clear hierarchy
RESPONSIVE PORTAL SPECIMENDisplay
Naturally considered.
H1
A living identity
H2
Room for nature
H3
The thoughtful details
Body
Good design leaves room for life to happen.
Caption
A considered collection, naturally.
Meta
These responsive sizes demonstrate hierarchy in this portal. Final web and print type scales, weights, leading, and tracking are to be finalized.
09Visual language
Let nature set the rhythm.
Organic detail within a rational frame. Shape, texture, and space create an identity that feels quietly alive.
Observe, then simplify
Draw from the shape of a leaf, a growing stem, or a natural silhouette. Final botanical artwork is to be finalized.
Keep materials honest
Favor tactile paper, natural surfaces, and unforced texture. Avoid digital effects that imitate depth or shine.
Compose with intention
Give one element the lead. Use the grid to organize organic forms, with generous unoccupied space.
Pattern and organic-form panels are composition studies. Approved visual-element files are pending.
10Photography
Life, in its natural light.
Honest, tactile, and quietly evocative. Real-world references for the feeling, composition, and atmosphere of our future photography.
Reference imageryWadula Digital Team
01 / A place to belong
Plants in context. Natural light, honest materials, and room to breathe.
Reference imageryUnsplash
02 / Naturally in focus
A simple setting. Honest color. Let the product be the subject.
Reference imageryUnsplash
03 / A human connection
Unforced and present. Show the small moments that connect people and plants.
Reference imageryWadula Digital Team
04 / The living details
Observe the quiet rhythm of leaf structure, form, and texture.
Reference imageryUnsplash
05 / Space to think
Greenery as part of a calm, considered working environment.
Reference imageryUnsplash
06 / A world of green
A real-world reference for plant display, variety, and retail atmosphere.
DO / KEEP IT NATURAL
- Work with soft, natural light.
- Show plants at a believable scale.
- Include quiet human gestures.
- Keep color true to the plant.
DON’T / OVERWORK IT
- Use harsh flash or heavy filters.
- Overstyle a space with competing props.
- Stage exaggerated reactions.
- Oversaturate greens or hide product details.
All images above are reference imagery from Unsplash, not official Wadula photography. Each image includes a discreet source link.
11Layout system
An underlying sense of order.
A rational grid gives every element a place. Generous space lets the important things be seen.
12-COLUMN BASE GRIDADAPTIVE GUTTERS
A CONSIDERED COMPOSITIONSpace is
Space is
part of the design.
Align with purpose.
Let the eye move naturally.
Build from the grid
Use 12 columns as a flexible starting point. Reduce columns on smaller screens and preserve meaningful alignment.
Make hierarchy visible
One lead message, a supporting thought, then the details. Contrast scale and space before adding decoration.
Let images breathe
Use purposeful crops and generous margins. Keep type off busy images and balance visual weight across the page.
Grid demonstrations are guidance. Exact margins, gutters, and production dimensions are to be finalized for each format.
12Stationery
Thoughtful, down to the last detail.
Everyday correspondence, held to the same standard. Useful, tactile, and unmistakably considered.
Business cardFinal artwork pending
STRUCTURAL PREVIEWBusiness card
PDF / SourceA quiet first impression.
LetterheadFinal artwork pending
STRUCTURAL PREVIEWLetterhead
DOCX / PDFSpace for the message to lead.
Business cardPDF / SourcePreview
Business cardFinal artwork pending
STRUCTURAL PREVIEWBusiness card
A quiet first impression.
Dimensions: To be finalized
Available soonLetterheadDOCX / PDFPreview
LetterheadFinal artwork pending
STRUCTURAL PREVIEWLetterhead
Space for the message to lead.
Dimensions: To be finalized
Available soonInvoiceXLSX / PDFPreview
InvoiceFinal artwork pending
STRUCTURAL PREVIEWInvoice
Clear, ordered, and easy to read.
Dimensions: To be finalized
Available soonEnvelopePDF / SourcePreview
EnvelopeFinal artwork pending
STRUCTURAL PREVIEWEnvelope
A considered arrival.
Dimensions: To be finalized
Available soonThank-you cardPDF / SourcePreview
Thank-you cardFinal artwork pending
STRUCTURAL PREVIEWThank-you card
A personal moment of appreciation.
Dimensions: To be finalized
Available soonOfficial documentDOCXPreview
Official documentFinal artwork pending
STRUCTURAL PREVIEWOfficial document
A consistent foundation for communication.
Dimensions: To be finalized
Available soonEmail signatureHTMLPreview
Email signatureFinal artwork pending
STRUCTURAL PREVIEWEmail signature
Essential details, simply arranged.
Dimensions: To be finalized
Available soonTHE STATIONERY COLLECTIONAvailable soon
All application previews are structural placeholders. Final artwork, dimensions, stock, and print finishes are to be finalized.
13Packaging
A little care, beautifully carried.
The experience continues beyond the plant. Packaging protects, informs, and makes every arrival feel special.
Shopping bagFinal artwork pending
STRUCTURAL PREVIEWShopping bag
PDF / SourceCarry a little nature with you.
Tote bagFinal artwork pending
STRUCTURAL PREVIEWTote bag
PDF / SourceAn everyday companion.
Shopping bagPDF / SourcePreview
Shopping bagFinal artwork pending
STRUCTURAL PREVIEWShopping bag
Carry a little nature with you.
Dimensions: To be finalized
Available soonTote bagPDF / SourcePreview
Tote bagFinal artwork pending
STRUCTURAL PREVIEWTote bag
An everyday companion.
Dimensions: To be finalized
Available soonPlant labelPDFPreview
Plant labelFinal artwork pending
STRUCTURAL PREVIEWPlant label
The essential introduction.
Dimensions: To be finalized
Available soonPlant tagPDFPreview
Plant tagFinal artwork pending
STRUCTURAL PREVIEWPlant tag
A small, recognizable signature.
Dimensions: To be finalized
Available soonCare cardPDFPreview
Care cardFinal artwork pending
STRUCTURAL PREVIEWCare card
Helpful advice for a living thing.
Dimensions: To be finalized
Available soonStickerSVG / PDFPreview
StickerFinal artwork pending
STRUCTURAL PREVIEWSticker
A thoughtful finishing detail.
Dimensions: To be finalized
Available soonGift packagingPDF / SourcePreview
Gift packagingFinal artwork pending
STRUCTURAL PREVIEWGift packaging
Make the giving feel intentional.
Dimensions: To be finalized
Available soonProduct wrapPDF / SourcePreview
Product wrapFinal artwork pending
STRUCTURAL PREVIEWProduct wrap
Protection with a light touch.
Dimensions: To be finalized
Available soonTHE PACKAGING COLLECTIONAvailable soon
Form follows care
Choose structures that protect living products. Confirm ventilation, stability, and handling with production partners.
Material, with purpose
Consider longevity, local recycling systems, and material suitability. Verify environmental claims before printing.
15Retail & environment
Step into the world of Wadula.
A physical expression of the same idea. Natural materials, intuitive movement, and plants given room to be themselves.
StorefrontFinal artwork pending
STRUCTURAL PREVIEWStorefront
PDF / SourceA clear, welcoming presence in the streetscape.
Interior signageFinal artwork pending
STRUCTURAL PREVIEWInterior signage
PDF / SourceGuide gently. Keep information purposeful.
StorefrontPDF / SourcePreview
StorefrontFinal artwork pending
STRUCTURAL PREVIEWStorefront
A clear, welcoming presence in the streetscape.
Dimensions: To be finalized
Available soonInterior signagePDF / SourcePreview
Interior signageFinal artwork pending
STRUCTURAL PREVIEWInterior signage
Guide gently. Keep information purposeful.
Dimensions: To be finalized
Available soonProduct displayPDF / SourcePreview
Product displayFinal artwork pending
STRUCTURAL PREVIEWProduct display
Group thoughtfully and give each plant space.
Dimensions: To be finalized
Available soonStaff uniformPDF / SourcePreview
Staff uniformFinal artwork pending
STRUCTURAL PREVIEWStaff uniform
Natural tones, comfortable materials, a quiet signature.
Dimensions: To be finalized
Available soonTHE MOCKUPS COLLECTIONAvailable soon
Retail panels are structural placeholders only. Site measurements, fabrication specifications, and uniform artwork are to be finalized.
16Digital
A natural experience, on screen.
The same calm clarity, translated to digital spaces. Useful interactions, legible details, and an effortless journey.
WebsiteFinal artwork pending
STRUCTURAL PREVIEWWebsite
SourceGenerous space, clear hierarchy, and useful interaction.
AvatarFinal artwork pending
STRUCTURAL PREVIEWAvatar
PNG / SVGUse the approved symbol in a clear, centered field.
WebsiteSourcePreview
WebsiteFinal artwork pending
STRUCTURAL PREVIEWWebsite
Generous space, clear hierarchy, and useful interaction.
Dimensions: To be finalized
Available soonAvatarPNG / SVGPreview
AvatarFinal artwork pending
STRUCTURAL PREVIEWAvatar
Use the approved symbol in a clear, centered field.
Dimensions: To be finalized
Available soonEmailHTML / SourcePreview
EmailFinal artwork pending
STRUCTURAL PREVIEWOne primary message with an obvious next step.
Dimensions: To be finalized
Available soonDigital advertisingPNG / SourcePreview
Digital advertising
A strong image, a short thought, a clear invitation.
Dimensions: To be finalized
Available soonTHE DIGITAL COLLECTIONAvailable soon
Small scale. Clear recognition.
Approved favicon artwork is pending. These frames show the required inspection sizes.
16 × 16
32 × 32
64 × 64
Make it useful
Give controls clear labels and one obvious purpose. Prioritize content, navigation, and access to information.
Make it accessible
Support keyboards, visible focus, readable contrast, and reduced motion. Never rely on hover or color alone.
17Brand governance
One brand. Carefully kept.
Consistency is a shared responsibility. Use the current files, respect the system, and check the details before release.
Start at the source
Use this portal for the latest approved standards. Do not recreate artwork from screenshots or borrow files from old campaigns.
Keep a clear history
Archive superseded files, document changes, and publish a new release with a version number. Never replace an approved file silently.
Before it goes into the world
- 01Use the current approved asset, with the correct variant.
- 02Check logo clear space and legibility at final size.
- 03Use the specified color values and appropriate color mode.
- 04Check typography, hierarchy, alignment, and voice.
- 05Verify image rights, font licensing, and production specifications.
- 06Obtain brand-owner approval before external release.
A name that tells the story
Brand · asset · variant · color mode · format
USE
wadula_logo_primary_fullcolor_rgb.svgwadula_symbol_primary_rgb.svgAVOID
final-logo-new-2-revised-FINAL.svgApproval owner: To be finalized
Release date: To be finalized
SVG / Digital vector
Use approved SVG artwork for scalable, crisp digital logos. Preserve the original paths and proportions.
PNG / Raster
Use the correct resolution and transparency. Never enlarge a small raster file for large-format output.
PDF / Print exchange
Confirm bleed, fonts, output profile, and the printer’s requirements. A PDF is not automatically print-ready.
RGB / CMYK
RGB is for screens. CMYK depends on the print process and profile. Do not treat automatic conversions as approved print colors.
Version 1.0 — 2026. This release documents supplied brand direction and proposed editorial guidance. Final production approvals remain pending.
18Downloads
Everything, in one place.
The resources to bring Wadula into the world. Official files and collections are shared through Google Drive.
10 assets shown
RESOURCEFORMATAVAILABILITY
Brand Guidelines
The complete Wadula brand guideline document.
Logo Package
Primary, horizontal, symbol, black, and white. SVG, PNG, AI, and PSD source artwork.
Color Specifications
Approved digital values and verified print specifications.
Typography Specifications
Type roles, hierarchy, licensing references, and specifications.
Stationery
Business cards, correspondence, invoices, and email signatures.
Packaging
Bags, tags, labels, care cards, and wrapping artwork.
Social Media Templates
Posts, stories, carousels, and campaign templates.
Digital Assets
Avatars, favicons, email, and digital advertising.
Mockups
Approved application presentations and editable mockup files.
Complete Brand Package
The full approved brand library, organized in one shared folder.
Available assets open in Google Drive in a new tab. Final brand files will appear here as their shared links are added.
19Design & Engineering
The people behind the details.
BRAND IDENTITY & DIGITAL EXPERIENCE
Designed and engineered by
Aweesha
Wijesundara
Brand Identity Designer
Product Engineer
14Social media
A quieter corner of the feed.
A consistent point of view, with room for life. Balance useful guidance, living spaces, and the details of the collection.
Plant stories / Considered spaces / Everyday care / Our community
Story
Source / PNGA glimpse of everyday green.
Post
Source / PNGOne image. One clear idea.
Carousel
Source / PNGA thoughtful sequence.
StorySource / PNGPreview +
Story
A glimpse of everyday green.
Dimensions: To be finalized
Available soon—PostSource / PNGPreview +
Post
One image. One clear idea.
Dimensions: To be finalized
Available soon—CarouselSource / PNGPreview +
Carousel
A thoughtful sequence.
Dimensions: To be finalized
Available soon—Reel coverSource / PNGPreview +
Reel cover
A consistent first frame.
Dimensions: To be finalized
Available soon—Product announcementSource / PNGPreview +
Product announcement
Introduce the living details.
Dimensions: To be finalized
Available soon—Educational postSource / PNGPreview +
Educational post
Practical care, simply explained.
Dimensions: To be finalized
Available soon—TestimonialSource / PNGPreview +
Testimonial
Make room for real voices.
Dimensions: To be finalized
Available soon—PromotionSource / PNGPreview +
Promotion
An invitation without urgency.
Dimensions: To be finalized
Available soon—EventSource / PNGPreview +
Event
A reason to come together.
Dimensions: To be finalized
Available soon—New collectionSource / PNGPreview +
New collection
A fresh perspective on green.
Dimensions: To be finalized
Available soon—↳Alternate imagery, breathing space, and helpful editorial content. Platform dimensions and export specifications are to be verified before release.